If you run a wholesale only storefront (no retail), we recommend to use the Retail price field for all your base wholesale prices. The reason is that the Retail price set will be the default price set to this price value, if no specific other wholesale price/role is defined.
Note: All discount rules set globally or per category/user role, will also be applied to the retail price.
Setting up your wholesale prices will depend on your wholesale pricing strategy. In general you can decide between several different strategies:
- (Recommended) Discounts in % for a group of customers (wholesale roles) for all products.
- Discounts in % for one specific customer for all products.
- Discounts in % for a group of customer (wholesale roles) for a product category.
- Total new price for a group of customers on an individual product.
Hint: A discount on a user level will always be strongest.
These pricing strategies can also be combined. In general discounts in % are recommended, as they will help you to maintain the products easily in the future. When you go with a total new price, you need to recalculate that price every time for all customer groups when you make a price update. With a discount rule, this happens automatically.